There is a fundamental difference between the two, yet they work so closely together. Website Optimisation is
the next step forward from Search Engine Optimisation.
Search Engine Optimisation is making your website appealing to search engines for the keywords your prospects will be using to find your product or service. The ultimate goal of SEO is drive qualified prospects to your website.
Website Optimisation is making your product or service appealing to the prospects visiting your website. The ultimate goal of WSO is to entice your prospects to take action on your information (enquire or buy).
Are you giving your website visitors the information they need? The most important part of any website
is the copy (the text on the screen). Your copy needs to inform and compel the reader to either buy
your product or to make contact with you.
We can analyse your website traffic data and put it into a form that is easy to understand, identifying
areas of the website which require change, and those that need to be removed in order to help your website grow. We then impliment changes and then track the resulting visitor behaviour. You might be suprised what a simple colour change can do to prompt action.
Each of our Website Optimisation services can be tracked and compared to another strategy run in parallel. It's called split testing, which means each alternating visitor to your website is presented with a different headline, image, call to action. We use the data derived from a split test to determine which marketing strategy provides more leads, purchases and increased return on investment. It essentially lets you trial two (or more) marketing strategies in a much shorter time frame, and allows business partners with differing opinions on marketing to trial each idea to find the result they are looking for.
Copy Writing
Is your sales copy having the desired effect?
Internet Marketing
We can help you market your business directly to your target audience.
Email Marketing
We can create branded email promotions to send to your prospect list.
Call to Action
We'll help you develop a call to action that will ensure your visitors take the next step.
At Creative Stream we optimise your website in relation to the search terms and keyword
phrases your prospects are using or likely to use in finding your product or service
[Search Engine Optimisation]